Introducing 50 Cent as majority owner to the brand, 50 Cent had no intention of becoming another rapper with a headphone and instead of just slapping his name on a product, helped to engineer a line “SYNC by 50 Cent” & “STREET by 50 Cent” to compete at the highest level with our other brands in stores today.
Through his involvement with product development, style and sound of each product, 50 Cent has brought something new to the industry, designing some of the most true to sound audio producing products on the market today.
